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Final meeting for Erasmus+ IMPACT project

 |  Category: SPCleantech News

On 04-05.12.2023 partners in IMPACT have held a final meeting of “IMPACT / Building values-based innovation cultures for sustainable business impact” project In Krakow.

In October 2020 the IMPACT consortium signed the Grant Agreement with the EACEA EU Agency (Education, Audiovisual and Culture Executive Agency). The kick-off of the project was organised on 21-22.01.2021 with participation and short presentation of all partners. During the kick-off meeting different organisational matters and contents of Work Packages (WP) were discussed.

The duration of the project was from 01/01/2021 – 31/12/2023. The planned kick-off meeting could not be realised as planned in Leipzig because of travel restriction ceased by corona virus. 

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The ERASMUS+ Programme, as well as the IMPACT project promote the open access to the educational material, documents and audio-visual media developed and produced in the project lifetime, which gives an opportunity to the wider community to get freely accessible material and benefit from newly obtained results and knowledge.

The ambition of IMPACT was to drive innovation and entrepreneurship based on values of sustainability and facilitates organisation-wide cultural change toward more sustainable innovation processes.

IMPACT directly contributes to the key objective of the Knowledge Alliance action to strengthen Europe’s capacity for innovation and foster entrepreneurship in higher education, business and society at large. Most importantly, the project ensures that the new innovation and entrepreneurship approaches are based on values of different stakeholders, striving for enhanced sustainability and making positive impact to the broader socio- economic environment.

Partners in the Project:

  • HHL Leipzig Graduate School of Management – project coordinator
  • Complutense University of Madrid, Spain
  • HMKW University of Applied Sciences for Media, Communication and Management (HMKW), Germany
  • Foundation for Research and Innovation, Italy Cracow University of Technology, Poland
  • 3M España, S.L, Spain
  • TÜV Nord Mobility, Germany
  • SPCleantech Cluster, Poland
  • Nuovo Pignone International s.r.l, Italy
  • Innofora Ltd, Cyprus
  • Creative Labs, Poland
  • Circular Change SI, Slovenia
  • ISPIM – International Society for Professional, Ireland
  • ASIIN Consult GmbH, Germany
  • University of Florence, Italy

IMPACT is a practice-based, sustainability-oriented, and result-driven project aiming to advance Europe’s capacity and effectiveness in training and teaching sustainability-oriented innovation and entrepreneurship (SOIE). The ambition of the project is to drive innovation and entrepreneurship based on values of corporate sustainability, and to facilitate organisation-wide cultural change toward more sustainable innovation processes. With its explicit focus on sustainability, IMPACT makes a unique contribution to effectively translating Europe’s new growth strategy presented in the “Green Deal” into an innovative educational program and business practice.

How to create a values-based innovation culture forsustainable business impact?

There is broad consensus among political and commercial actors that more consistent efforts are needed for fostering sustainable transformation and innovation. Within the IMPACT project, universities from Florence, Madrid, Kraków and Berlin collaborate with European firms that already have a sustainability strategy in place, in order to identify practices and barriers for putting values-based innovation and sustainability- oriented innovation strategies into daily practice. Through 36 field interviews we elicit overarchingethnographic insights from the four counties. Insights and associated challenges overlapacross countries and firms (indicated with same colours), few insights are unique for a single group of firms (grey boxes). (Henning Breuer, HMKW Berlin, Germany).

For example, a recurring challenge is an uneven distribution of sustainability literacy. Respondents from different hierarchical levels and functional backgrounds agree that sustainability is a key priority for values-based innovation. However, there is divergent understanding among employees about what sustainability is and how to pursue it. For instance, some emphasize the utility of a “triple bottom line” approach, while others criticize it for being limiting and outdated and promote a “system value” approach (Baue, 2021) instead. A good practice to overcome this barrier found in Italy was the introduction of a “cultural dictionary” to establish common ground on corporate values, according terminology and its translation into desired behaviour.


Another exemplary challenge, named “Vertical Integration”, relates to a pervasive misalignmentbetween executive and operational managers’ implementation of the core corporate values and sustainability-oriented innovation strategy. In some companies wethought that “bottom-up initiatives are encouraged to feed into an actionable strategy and a clear normative framing”. However, we found: “cases of a chasm between hierarchical levels with strategic ambitions unknown at the base and bottom-up initiatives missing adequate response”. A Polish firm addressed this barrier by empowering employees to participate in the definition of its corporate values.

Our material sum up related insights and experiences with barriers and methods shared and discussed in our two iterations of the hot topic discussions (amongapprox. 14 participants). We clustered them into seven topics, enriched some of them with references from the literature.

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