On 24.10.2017 a conference organized by “Rzeczpospolita” – “VR & AR Tech Summit” in Gremi Park near Krakow took place. The purpose of the organizers was to reflect on what stage of development is VR / AR technology and what are its possibilities in key industries and the economy.

Member of VR & AR group, Berrylife Sp.zo.o. was responsible for the audio-visual part of the event (scene, lighting, monitors, sound system, laser effects and architectural light). Justyna Janicka of 1000 realities Sp. with o.o. presented during the presentation the possibilities of using VR and AR in industry.

The panels of the conference were attended by members of the VR & AR group operating under SPCleantech (the nucleus of the newly formed cluster).

Adrian Łapinski from Epik VR participated in the Technology Block.

Konrad Szczypczyk from Berrylife, Piotr Wójcik from 1000 realities and Jacek Mleczko from our team participated in the panel “Polish Startups VR”.

During the panel discussion Konrad stated that – “The industry is already trying to integrate. We already have a cluster of VR & AR in Krakow. It’s ten companies. Working with them, I see that this is a specific group, and this specificity manifests itself with great passion and commitment and unwavering faith in the fact that these are technologies that will change the world. We are fast progressing. These will be more and more accessible technologies. ” In turn, Paweł said that – “The barrier of VR development is undoubtedly the so-called simulator disease. It is a kind of locomotive disease, manifesting itself among others. When the body reacts badly to inconsistent signals coming from the visual sense and balance. It is estimated that 5 to 10% of the population is very susceptible to it, but it can occur in up to 90% of people when using an incorrectly designed VR application. Therefore, I believe that the standards for developing VR experiences can not be overestimated, because a well-designed application allows you to fully avoid the symptoms of this disease. “

The conference was organized:

• for all interested in VR / AR technology and its development
• for industry representatives where VR / AR is already present: marketing, advertising, film, culture, science,
  video games, medicinef
• for industry representatives, where VR / AR will grow: industry, manufacturing
• for professionals and engineers interested in VR / AR
• for business who wants to use VR / AR technology   

VR (virtual reality) and AR (augmented reality) are the technologies that are experiencing their greatest development. These technologies apply not only to entertainment but primarily to business, marketing, communication, culture, science and medicine.

During the conference participants met with experts and professionals who tried to answer the pressing questions: Is VR / AR just a momentary fashion or technology that will revolutionize our lives? What are the strongest trends in the development of these technologies? Which industries and sectors are waiting for VR evolution?