South Poland Cleantech Cluster

is a platform for cooperation between companies, universities and research and development units, local government units (municipalities, cities) and non-governmental organizations

South Poland Cleantech Clusters vision is to become a leading cleantech cluster in Central Europe and one of the most competitive clusters in the world by creating a superior innovation and research environment to bring cleantech technology and services to various sectors and value chains.

SPCleantech brings together members and partners around the following collaboration platforms:

  • intelligent, low-emission buildings / management systems / ecological building materials
  • Smart city / sustainable urban development / e-mobility
  • energy efficiency
  • smart grid, renewable energy
  • virtual reality (VR) and augmented reality (AR)
  • Big Data
  • internet of things (IoT), internet of everything (IoE)
  • bio-based economy
  • circular economy

SPCleantech as Pre-Accelerator Point for Polish startups organized on 27.06.2016 the third workshop “Find your customer first !!!” of the series of 6 workshops and 2 conferences. The aim of the workshop was to provide experiences of Polish and Scandinavian mentors to Polish start-ups and coaches. SPCleantech is working with a group of experienced mentors from Denmark, Finland and Sweden.

“The goal of a start-up is to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible.” – Eric Ries,  “If you’ve invnted something new but you haven’t invented an effective way to sell it, you have a bad business – no matter how good the product.” – Peter Thiel

You might think your idea or innovation is great, but if you want to start a business, it doesn’t matter what you think. What matters is what the customer think.

During this workshop our mentors presented a new customer-centric model of working with start-ups and told about:

  • Different sales & revenue models
  • Sales manager – his responsibilities and skills profile
  • Direct and indirect sales channels
  • Diagnosing clients needs and satisfaction
  • Building sales team
  • Pricing models for different target groups and products (from success fee to monthly subscription to unit price)
  • Building long term relationships with key clients
  • Sales proposition – its structure, message and layout

There was limited number of places. Workshop was in English.

Special guests during the workshop were Rafał Szczepanik (PL) and Magnus Lüttkens (S).

Rafał Szczepanik-CV                   CV-Magnus Lüttkens.se                 3. workshop

3. workshop for Start-ups13. workshop for Start-ups2