Cultural differences are an indisputable fact. How do they affect business? If you are dealing with anyone from another country – whether a customer, partner, supplier or employee – their culture determines how they will communicate. Culture also determines how people build trust, which is essential in making a deal. Our culture determines even the little things, such as how we greet each other. There are many different ways to interpret, for example, the sentence, “I’ll be there tomorrow at 2 pm,” as we have different approaches and attitudes to time.
What is the best way to deal with the issue of cultural differences? The worst thing we can do is force our understanding of how things should be done (our own culture) onto others. This rarely works as it builds distrust between people and prevents them from finding solutions to their common problems or issues. The best thing we can do is to get to know and understand other cultures. This, in turn, allows for more empathy and understanding of each other, which leads to finding solutions that are acceptable to all involved.
Culture Brunch is an event that provides the time and space for gaining such understanding. Since we will host experienced managers and entrepreneurs who will share their knowledge, skills and perhaps some “tricks of the trade” for dealing with cultural diversity, this event is a great platform to learn from the best. To enhance the learning and sharing we are providing an informal atmosphere, where discussions over a meal will allow us to experience and learn from our cultural differences. Culture Brunch is also a unique opportunity to actually engage with others from different cultures.
The event is the perfect occasion for mid and high-level managers to exchange experiences, get new ideas and network with their peers from other companies.
One more reason we should care about cultural differences:
We are living in times where political agendas in many countries are focusing on building walls instead of bridges between nations. There is an urgent need for teaching about, learning about and accepting diversity as a first step to building better relations among those who are culturally different from us.
We are counting on your presence at the event. Your support of this goal through sponsorship of the Culture Brunch will greatly impact how we understand and interact with those around us, as we are planing to continue with this events. For more details please feel free to contact me.
He is a Commercial Director & Board Member of ArcelorMittal, Ostrava and is also on the boards of ArcelorMittal subsidiaries in Czech Republic and Poland.
Shahab Husain has over two decades of international experience in global mining and metal industry. He started his career in 1997 with Indian Aluminium, Ltd (ex-Alcan Rio Tinto), where he was heading sales in SE Asia, ME East and Greater China markets. During his career span, he held several senior leadership commercial roles in different geographies in India, CIS and Europe. Leveraging local talent, he was instrumental in turnaround of challenged businesses, building sustainable product lines and widening competition gap in volatile market conditions.
He completed Bachelor of Arts (Mathematics & English Literature), in First Class, from Canning College, India and Master in International Business, in First Class, from Delhi School of Economics. He has attended Advanced Management Programs at London Business School, INSEAD, France & DukeCE (Luxembourg, Monterrey & Shanghai)
He has a keen interest in International relations, Business Ethics, Future of work and is an avid antiques collector. He also speaks as an Industry expert in trade conferences.